6 platforms compared for viewer engagement data and performance tracking
Video hosting with built-in analytics, AI search, and auto transcription. Track how viewers engage with your content and let them search inside videos to find what they need.
Pricing: Starter $20/mo ($200/yr), Business $100/mo ($1,000/yr), Custom from $5,000/yr
The analytics leader among video hosting platforms. Engagement heatmaps, A/B testing, per-viewer tracking, and deep CRM integrations.
Pricing: Free (10 videos, basic stats), Pro $79/mo, Advanced $319/mo
Sales-focused platform with per-viewer tracking tied directly to CRM records. Best for tracking which prospects watch your videos.
Pricing: Free (limited), paid tiers require sales contact
Developer-first video with Mux Data analytics built in. Quality-of-experience monitoring alongside content engagement metrics.
Pricing: Free (100K min), Pay As You Go $20/mo, Scale $500/mo
Video host with per-viewer tracking, heatmaps, and exportable analytics. More affordable than Wistia for basic engagement data.
Pricing: Seed $10/mo, Sprout $35/mo, Tree $75/mo, Forest $295/mo
Enterprise analytics with engagement scoring, first-party data, and cross-platform tracking. The deepest analytics for large organizations.
Pricing: Starter ~$199/mo, Professional ~$500/mo, Enterprise custom
| Platform | Pricing | Best For |
|---|---|---|
| host.video | From $20/mo | Analytics with AI search and flat pricing |
| Wistia | From $79/mo | Marketing teams needing heatmaps and A/B testing |
| Vidyard | Contact sales | Sales teams tracking prospect engagement in CRM |
| Mux | From $20/mo | Developers monitoring playback quality |
| SproutVideo | From $10/mo | Affordable per-viewer tracking |
| Brightcove | From ~$199/mo | Enterprise engagement scoring at scale |
Define what you need analytics for. If you want to optimize marketing video conversion, Wistia and Vidyard have the deepest engagement data with CRM integrations. If you want to monitor playback quality and buffering across your infrastructure, Mux Data is the standard. If you want to understand what content viewers search for and engage with, look for platforms with in-video search analytics. SproutVideo offers solid basics at a low price. Most platforms offer aggregate metrics. Per-viewer tracking, heatmaps, and CRM integration are what separate analytics-focused platforms from the rest.