Honest comparison + a third option worth considering
Wistia is built for marketing teams with deep lead capture and CRM integrations. SproutVideo offers strong security features and competitive pricing for teams that need privacy controls without the marketing stack. Wistia costs more but does more. SproutVideo is simpler and cheaper.
Wistia is a marketing video platform with a lightweight branded player, in-video lead capture, heatmap analytics, A/B testing, and native CRM integrations. It also offers webinar hosting. Plans start at $79/mo for 50 videos with additional users at $20/user/month.
SproutVideo is a business video hosting platform focused on security and simplicity. It offers password protection, domain whitelisting, SSO, IP restrictions, dynamic watermarking, and signed embeds. Plans start at $10/mo for 100 GB storage. It is rated 4.8/5 on G2 and Capterra.
| Feature | Wistia | SproutVideo |
|---|---|---|
| Starting price | Pro $79/mo (50 videos) | Seed $10/mo (100 GB storage, 100 GB bandwidth) |
| Pricing model | Per-video count with bandwidth caps | Storage + bandwidth allocation with per-GB overages |
| Marketing tools | In-video forms, CTAs, A/B testing, CRM integrations | Lead capture, 30+ integrations (HubSpot, Mailchimp, Zapier) |
| Security features | Password protection, domain restrictions | Password, domain whitelist, SSO, IP/geo restrictions, dynamic watermarks, signed embeds, AES-128 |
| Analytics | Heatmaps, per-viewer tracking, A/B testing, conversion data | Heatmaps, per-viewer tracking, drop-off analysis, GA integration |
| Video websites | Not available | Turnkey video sites with customizable themes, mobile-optimized |
| Support quality | Slow response times reported | Praised for fast, knowledgeable responses. Small team risk. |
Choose Wistia if your primary workflow is marketing-driven: capturing leads from video, running A/B tests on thumbnails, and syncing engagement data to your CRM. Wistia has the deepest marketing integrations in the space and its heatmap analytics are genuinely useful for optimizing content. It is the right choice for demand generation teams willing to pay $79+/mo for marketing-specific features.
Choose SproutVideo if you need strong security features at a lower price point. SproutVideo offers deeper privacy controls than Wistia, including SSO, dynamic watermarking, signed embeds, and AES-128 encryption, at a fraction of the cost. Its turnkey video website feature is useful for teams that want a standalone video portal. Be aware that it has fewer integrations, slower feature development, and no AI capabilities.
If neither feels right, consider host.video. It combines the clean, professional hosting you need with predictable pricing that does not penalize growth. Plans start at $20/mo (Starter) and $100/mo (Business), with Custom from $5,000/yr. Intelligent search across your entire video library lets you find the exact moment you need. The modern interface is faster and more intuitive than either Wistia or SproutVideo.
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Simple, predictable video hosting with intelligent search.
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