Analytics

How to View Video Analytics

See views, completion rate, and engagement for a single video

The video detail page shows analytics for a single video — how many times it was played, who watched it, how long they stayed, and where they dropped off.

Open a video's analytics

From your video library, click any video to open its detail page. The Analytics panel appears in the right column.

Views over time

If the video has received more than one view, a bar chart shows how views are distributed over time. The chart granularity adjusts automatically based on the video's age: hourly for recent videos, daily, weekly, or monthly for older ones. Hover over any bar to see the exact view count and the time period it covers.

Summary metrics

Below the chart, four metrics are displayed:

  • Total Views — the total number of plays
  • Unique Viewers — the number of distinct viewers
  • Watch Time — combined watch time across all plays
  • Completion Rate — the percentage of the video's duration watched on average, shown as a percentage

Engagement heatmap

The video player on the detail page renders a retention graph above the playback timeline. The curve shows what percentage of viewers were still watching at each point in the video. Sections with steep dropoff indicate where viewers stop watching most often. This feature is available on Business plans.

No data yet

Analytics populate as the video receives views. If the video was just uploaded or has not been played, all metrics show zero and the chart is hidden.